About the Norliv association

The Norliv association has around 330,000 members, all of whom are customers of Nordea Liv & Pension.

How the association came into being

The Norliv association was founded on 6 August 2015 by demerger from TryghedsGruppen. The association has around 330,000 members, all of whom are customers of Nordea Liv & Pension. Upon its founding, the association had assets of DKK 8 billion.

Norliv's aims

The association aims to ensure a strong democratic basis through members' engagement with and participation in the association's elections, bonuses and other member benefits. The association also works to promote good mental health in Denmark through charitable donations.


  • 2015
    Danish Financial Supervisory Authority approves the founding of the association The association is established with a Board of Representatives based in TryghedsGruppen
  • 2016
    National elections to the Board of Representatives and formation of the Board of Directors Board of representatives agrees a strategy for the association and a sub-strategy for its charitable activities Board of Representatives resolves to acquire 25% of the members' pension company Nordea Liv & Pension Secretariat is established and composed
  • 2017
    Change of name from Foreningen NLP (Association NLP) to Norliv - the association for customers of Nordea Liv & Pension Members' meetings are held across Denmark A model for payment of members' bonuses is agreed Board of Representatives resolves to acquire a further 45% of Nordea Liv & Pension from Nordea
  • 2018
    Elections to the Board of Representatives in the regions west of the Great Belt First payment of members' bonuses to be agreed Opening of funding applications for activities that promote good mental health

Our mission

An important ambition of the association is to engage members in elections to the Board of Representatives, as this is a prerequisite for a thriving association democracy that reflects the members' interests.

Furthermore, the association aims to grant specific member benefits to individual members in the form of a bonus payment. The association's Board of Representatives has resolved that 80% of its returns should go on bonus payments. The total amount of bonus payments is agreed each year at the ordinary meeting of the Board of Representatives in the spring.

The remaining 20% of the returns go to charitable activities that promote mental health in Denmark. Mental health issues are a particular growing challenge for Denmark. Stress alone results in around 35,000 people being off work sick every day, added to which are symptoms of anxiety, depression, sleeping difficulty and loneliness, which have also been increasing in recent years. This has enormous welfare consequences for the individual and their family as well as major financial consequences for companies and the public sector. Norliv wants to help address this challenge through preventive efforts.



Norliv is a representative democracy in which, every four years, the association's 330,000 members or so based in the five Danish regions can stand for election to or vote in elections for the association's Board of Representatives. Thus, it is ultimately the members who determine the direction of the association.

Board of Representatives

The supreme authority of the association is the Board of Representatives. This consists of approx. 50 representatives elected by and from among the members. The Board of Representatives establishes the framework for the association's work, elects the Board of Directors and approves general strategies, financial statements, articles of association etc. Elections to the Board of Representatives take place every two years alternately in the regions east and west of the Great Belt.

Board of Directors

The Board of Representatives elects seven board members and two deputies from the Norliv association. The Board of Directors manages the association and takes decisions on the association's investments.

Investment Committee

The Board of Directors has appointed an Investment Committee comprising the board's chairmanship, Peter Gæmelke and Kent Petersen, and the association's CEO, Lars Wallberg. The Investment Committee takes decisions on adjustments to investments within the framework established by the Board of Directors.


The association's Secretariat serves the association policy forums, undertakes monitoring and adjustment of asset management, provides member services and other administrative service functions, and assumes responsibility for administering and preparing charitable donations for approval by the Board of Directors.


Good returns on the association's assets are a precondition for the Norliv association being able to create value for its members and Danes in general. It is the returns that will ensure a good bonus and fund the association's charitable activities.

In 2016, the association acquired a 25% stake in Nordea Liv & Pension, and in 2017 a further 45% stake conditional on the Danish Financial Supervisory Authority's approval in spring 2018. The association will then own 70% of the pension company and thus be the principal shareholder in the company. In the coming years, the pension company will buy out Nordea fully so that Norliv will own 100% and thus be a customer-owned company.

Due to the acquisition of Nordea Liv & Pension, the composition of the association's investments is changing and has not currently been definitively established.


The Chairman of the Board of Directors of the association is the independent farmer Peter Gæmelke. As well as being Chairman of the Norliv association, he is chairman and board member of a number of other companies and organisations.

Mobile: +45 40 17 52 87
E-mail: pg@roj-landbrug.dk

The CEO of the association is Lars Wallberg, MA (econ.). He is responsible for the general management of the association and for administering its assets to give the best possible return for the benefit of the association's members and its charitable activities.

Mobile: +45 23 44 19 40
E-mail: law@norliv.org